Outsource your content writing

Most the assignment on a writers’ job board or online talent exchange. Consider freelancer services like Upwork or LinkedIn ProFinder; forums like Freelance Writers Den or ProBlogger; or associations that represent professional writers, such as Freelancers Union.

  • Pros: Access to a variety of skills and expertise; search by narrow criteria (topic expertise, writing style, fee rate, industry experience, etc.)
  • Cons: While most reputable marketplaces vet writers, not all are transparent about what their vetting processes entail. Less-experienced writers can slip through by … well … getting creative with how they characterize their work experience. It may also be hard to gauge a writer’s suitability for the task or sort through the ranks for viable candidates.

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